Nestled along the banks of the Pearl River in the Panyu Animation Industry Base stands a company deeply rooted in the amusement equipment industry for nearly 20 years — Guangzhou Meiyilian Animation Technology Co., Ltd. (hereinafter referred to as “Meiyilian”). Since its founding in 2007, the company has evolved from a small studio focused on arcade equipment development into a national high-tech enterprise integrating R&D, manufacturing, sales, and venue planning. Its products are exported to over 40 countries and regions, making it a benchmark for Chinese amusement equipment on the global stage.

From “Meilian Technology” to “Meiyilian”: Staying True to Its Mission

The company originated in 2007 as Meilian Technology. The founding team upheld the core values of “customer first, quality foremost, innovation-driven,” and focused on developing arcade equipment for both children and adults. In its early years, Meilian gained traction in the domestic market with popular machines such as claw machines and parkour arcade games. In 2014, the company was officially renamed “Meiyilian Animation Technology,” marking a strategic shift from single-product manufacturing to diversified offerings including animation IP development and comprehensive cultural-tourism project planning.

Thanks to its keen market insight, Meiyilian debuted original patented products like the Coin Gift Machine and shooting arcade games at the 2017 Amusement Expo. With innovative gameplay and interactive experiences, these quickly became top earners in amusement venues and cemented Meiyilian’s position as a technological leader in the industry.

Building Strength: From Workshop to Global Reach

Over more than a decade of growth, Meiyilian has built a modern industrial park of over 20,000 square meters in Panyu, Guangzhou, which includes 5,000 square meters of manufacturing space and nearly 3,000 square meters of exhibition space. In 2018, the company was listed on the Guangzhou Equity Exchange (stock code: 892410) and recognized as a “National High-Tech Enterprise.” Its independently developed digital sports machines and fun ball game equipment have become the preferred choice for over 2,000 indoor playgrounds and family entertainment centers around the world.

“Our goal isn’t just to manufacture machines — we aim to provide full lifecycle services from planning to operation,” said a Meiyilian spokesperson.

Vision for the Future: Driving Global Joy Through Innovation

Looking ahead, Meiyilian is advancing along three strategic pillars:

Tech Leadership: Increasing R&D investment and integrating AI and IoT to develop intelligent, immersive amusement equipment. Recent launches such as the “Dynamic Racing” and “Dragon Rider” machines have enhanced player experience through digital interaction.

Global Expansion: Strengthening cooperation with markets in Japan, Korea, and Southeast Asia, while also targeting premium markets in Europe and North America. The company aims to raise the share of overseas business to 50% within five years.

Cultural Empowerment: Drawing from traditional Chinese culture and local characteristics to develop IP-based equipment that blends cultural depth with engaging entertainment.

Meiyilian aspires to become “the most trusted partner for amusement parks worldwide,” continuously delivering joy and value through innovation and excellence. As their motto goes: “Survive through quality, thrive through innovation.” Rooted in Guangzhou, this company is steadily crafting a new chapter in China’s animation and amusement industry.